A company i would love to work for.
I attended a brand launch yesterday. I won’t name the company. It’s suffice to say that this was a big deal. After many years in the market place, the company board decided the brand needed more than just a bit of spit and polish. The following is a paraphrased excerpt from a speech by the CEO:
It’s fair to say that today the capabilities of our company exceed our brand. Well, that’s going to change. In the course of the next few years, our brand will come to proudly represent our actual value. And one day, if we work hard enough, our brand may even grow to the point where it far exceeds what we are actually capable of delivering.
Wow. That, my friend, is a company i would love to work for.
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